Bharti Airtel has also launched it’s International Calling Service, www.airtelcallhome.com to call India from US in the competitive calling card market last year.Bharti Airtel India’s largest integrated and the first private telecom services offers GSM mobile services with a footprint in all the 23-telecom circles of India is the largest mobile service provider in the country, based on the number of customers, with more than 50 million customers.The company’s mobile network equipment partners include Ericsson and Nokia. The Company also has an information technology alliance with IBM for its group-wide information technology requirements and with Nortel for call center technology requirements. The call center operations for the mobile services have been outsourced to IBM Daksh, Hinduja TMT, Teletech & Mphasis.
The company’s unique strategic outsourcing model has been studied and documented by Harvard Business School as a case study which is available for download at: www.hbsp.harvard.edu.
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